
Have you got an idea for an online business? Maybe you’re currently in full-time work, in college, or you’re a stay-at-home mom … but you’ve got a few hours to spare and you’d love to have some extra cash. You’re not stupid: you know a lot of the “make money from home” adverts are just scams.
But you’re stuck. How do you work out if your cool idea has legs? How do you get it off the ground? Where should you begin?
Work Out What You’d Love to Do
Firstly, if you’re going to start an online business, don’t just pick something that you think will make a lot of money. Yes, it’s very cheap to get an online business up and running – but there’ll be a big cost in terms of your time.
Find something that you’d really enjoy doing. Perhaps you love creating images and designs, and you want to offer illustration services.
Maybe you’re a keen writer, and you want to write for blogs. You might love making jewellery and want to find somewhere to sell it online. Whatever it is, make sure it’s something you genuinely love.
Get a Website
Frankly, you can’t start an online business without a website! You should get a domain name (ideally ending in .com – or whatever your country’s extension is, for example .co.uk for the UK, or .ca for Canada).
Consider having a blog: the more pages on your site, the more traffic you’ll get from search engines – and a blog is an easy and fun way to keep adding content to your website.
I use Dreamhost for all my websites – they provide lots of space, a free domain name and loads of other features like shopping carts and blog software that you can install with just one click. If you register with them and put in the code “aliventures”, you’ll get a second free domain name (very handy if you ever want to grow your business and branch out into a different area!)
Put information on your website about what services or products you offer. Make it very clear what you and your business are all about: be careful not to make assumptions about how much your potential clients will know. Having a page of Frequently Asked Questions can help convert prospects into customers and clients.
Learn From the Experts
There is a lot of advice out there about online businesses – and it can be very hard to separate the good stuff from the rubbish! Well-reviewed books can help, but the problem with these is that they’re already a couple of years out of date by the time they hit the shelves – and the online business world is evolving fast.
The best resource I’ve come across for anyone going into online business is Naomi Dunford’s very highly regarded Online Business School: you can read about it on my Starting Online Businesses website. It’s been an invaluable tool to help me grow my freelancing and add extra streams of income to my business activities.


